What link building methods are effective?
The ideal and safest option is to obtain backlinks naturally. However, in reality, this does not happen often. To obtain high-quality backlinks and increase the authority of a website, you need to take active measures.
The process of promoting websites using links has remained virtually unchanged over time. Therefore, the methods that worked in the past are still effective today. They can be divided into three types: white, gray, and black. Each of these types has its own advantages and disadvantages. Let’s take a closer look at them.
You can find out what link building is, why it is done, and what results it can achieve in the article by AffCommunity.
White methods
Using white link building methods is the most reliable and safe approach. With this approach, you can build a long-term strategy without risking search engine penalties. When using this technique, preference is given to creating high-quality content that attracts user attention, which allows you to get organic links.
This can be achieved in the following ways:
- Use guest posts. Publish useful and interesting text materials on thematic websites, exchanging them for external links. Such cooperation is mutually beneficial – third-party sites get free content, and you get backlinks.
- Exchange links with partners. Create a section on your website called “Our Partners” where you can post links to the websites of organizations with which you have partnerships.
- Use self-distributing content. Publish interesting videos, guides, various studies, and other useful materials so that users can share them with each other at their own discretion, and the media can use them as a source.
- Participate in conferences, be active in professional communities, and publish materials in professional media.
- Use crowd marketing and outreach. Negotiate with owners of online resources to place links on their sites, participate in thematic discussions, and leave links there.
White hat methods require a lot of time, but they provide safe, stable results. However, even “white” links can be purchased. Many popular websites and media outlets sell advertising space. However, you should not limit yourself to purchasing links.
Grey methods
These methods often provide quick results, but their use can also lead to penalties. They fall between honest link acquisition and manipulation.
- Placing links on forums or in comments
- Buying links through exchanges These schemes are identified by search engine algorithms, and their use may result in filters being applied.
Gray methods should be used with caution so that they are not detected by search engines and you are not penalized.
Black methods
These techniques are designed to deceive search engines and can provide temporary results. When using them, there is a high risk of being banned.
When resorting to black methods, do not use the following:
- Link farms. Some sites are created solely for the purpose of artificially increasing links. Search engines easily detect them and ban participants in the scheme.
- Mass spam. Links are generated using bots and lead to sanctions from
- Cloaking, hidden links. In this case, links are invisible to users but are taken into account by search engines. This method is the most risky, and punishment for using it is almost inevitable.
Sites that have been penalized take a very long time to recover. The recovery process can take several months or even years.
